The Price Leisure Group's master planning approach for Attraction Projects (be they visitor centers, museums, cultural centers, them parks and other forms of themed destinations) often involves utilization of a productive and cost effective technique which explores concepts and opportunities called the ATTRACTON CHARRETTE. The term “attraction” is any destination intended to attract people to it.
The charrette is normally a two-day brainstorming session, and its purpose is to fully explore the visitor experience / exhibition / recreation / attendance potential of a development opportunity. The result of the charrette is a multi-disciplined overview of a proposed project – its objectives, its themes and attraction / exhibition / presentation elements, its target audience, its location and market area. In addition, the charrette establishes rough order of magnitude development parameters including annual attendance, design-day attendance and project sizing and capacity requirements; and, as may be necessary, a rational investment target based on estimated operating revenues and expenses.