Integrated Insight focuses on helping organizations strategically and operationally out-behave the competition through the use of data-driven insights and sophisticated decision analytics.

Key services include Market Research and Consumer Insights, Forecasting and Feasibility Analysis, Capacity and Operational Efficiency, Marketing and Sales Strategy, and Pricing and Revenue Optimization.  Integrated Insights is a valued partner for travel, entertainment, and leisure companies.

Joni Newkirk is the CEO and Founder of Integrated Insight.  Prior to founding Integrated Insight, Joni spent 20 years with Walt Disney Parks and Resorts, rising to the position of Senior Vice President of Business Insight and Improvement where she was responsible for managing and driving over $8 billion in revenue for worldwide theme parks and resorts, Disney Cruise Line, Disney Vacation Club and Adventures by Disney.  She oversaw industry leading decision analytics and consumer insight practices within the areas of Market Research and Consumer Insights, Forecasting, Pricing, Revenue and Profit Management, and Industrial Engineering, helping lead the Parks and Resorts division to record revenue growth year after year.